The Importance of Graphic Design to a Brand

The quality of content in a website, the aesthetics and the navigation are very important when designing a website. When a visitor comes to a website, they can either opt to close that webpage, or they are compelled to get more insight to what it is about. Graphic design to a website is as important as having quality content. Remember a visitor will first see the graphic images before they even get to read the content.

About Graphic Design

A professional graphic designer knows how to make the graphics effective. It is not enough to have graphic images since they have to be good enough for their purpose. Graphic design may be seen in graphic text headings, photos, image maps, navigation buttons, logos, background images, divider lines and bullet points. When all these are perfectly done, you will have one of the most appealing websites.

Benefits of a Well Blended Web Design

From compelling visitors to get to the relevant content to the website giving a visual appeal and giving it a professional look, there are plenty of benefits to reap from well-blended graphic design.

The Website Looks More Professional

Although experts say, content is king, a well-designed website needs more than this. A good graphic design boosts the appearance of a well-designed website. It makes it appear more professional giving the owner the much-desired results. One of our favorite examples with our previous client United Medical Education. We helped them build their website and enhance their flow of traffic to their online ACLS certification course. This was a huge deal because it dramatically improved their bounce rate related to doctors and nurses visiting their website. Even though they offered free training to healthcare professionals it can still be difficult to keep someones attention.

Enhances Visual Appeal

The first impression of a website matters most if a potential client is going to stay or not.  The bright colors of the images that are well blended add a visual appeal.  It is from the first impression that they can easily connect to the site and proceed to find out what they have been looking for.  This could translate into revenue.

Boost Brand Reputation

When graphics are well incorporated in a website, this boosts the brand reputation. If a logo is well designed, this will have potential and existing clients talk about it. It plays a role in your brand identity which could attract more customers. 

Good Graphic Design Supports Usability

Some websites can be really hard to navigate. This is a different case with good graphic design. Users have a better experience and will love using your website. It also helps in instilling a sense of trust when a website looks its best.

For any business that has a vision of staying afloat, graphic design is very important. When a website is well designed, and graphics are well blended, this stimulates a visitor to reach out for more whether there are services of products being sold. It instills that sense of trust. When a customer is not in a position to come to your shop, or you probably offer online services, your website is your representation, and thus the graphics in it should be of the highest quality. For this reason, whether you are designing it yourself or you are getting a professional to do so, the results should be extra-ordinary.

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Elements in Graphic Design

Graphic design is the use of art and words to communicate a message. It uses symbols, shapes, and color to make the message more vivid and clear. It is one way of aesthetic visual communication. Graphic designers can work in companies or advertising agencies. They can do a variety of things. These include:

  • Making Logos
  • Coming up with print advertisement
  • Sketching concepts for animations

In order to do these tasks, graphic designers use the following elements:

Lines, Shapes, Color and Texture

Lines can be straight, curved, thin, thick, wavy, etc. lines allow the user to follow something from one point to the next. They can also be used to divide spaces of come up with a layout. Additionally, graphic designers use lines to ensure that the elements in the design are able to follow a specific path. Lines go hand in hand with shapes. Shapes, on the other hand, can be formed from nothing. They can be used to add flare and character to the design. They can be used to draw the eyes to specific information or to give structure and bring clarity.

Color also forms an integral part of any design. It can make it pop or become dull and redirect attention.  Graphic designers ought to have an understanding of color theory in order to make the most out of it. Additionally, texture is important in any graphic design work. It can help the design feel tangible or bring it to life. This can be done practically through the choice of material and paper to use.

Graphic designers also need the following tools in order to do their work:


A traditional sketchpad is the first tool that every graphic designer needs. You have to sketch whatever is in your mind onto paper. This step is done before doing the same on a computer. Once you have a sketch down, you will be able to use it as a base for your design. Even if you move away from the work for a while, you can still pick up where you left off later by looking at the sketch pad.


Computers are also necessary for graphic design. Once you are done sketching on your pad, this idea needs to be transferred onto your computer. This can be done on simple applications as a base for further editing and adding of special effects using different software.


A software is one of the most important tools in graphic design because it is responsible for bringing the design to life. Different software such as Adobe Photoshop allows you to tweak the design and add special effects. These make the design more complex. It also allows you to synergize every element in the design to achieve a clean final product that appeals to people.

To do the graphic design you do not have to study it in school. You can go through lessons and tutorials on how to use different software and start practicing. Create a portfolio and you will be able to start applying for freelance jobs. However, studying the course in school would help you learn more in the long run.

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Five Tools that Graphic Designers Need In 2017

If you are thinking about becoming a graphic designer or starting to learn graphic design, you are going to need to invest in the right tools. You do not need the latest software and hardware, but it is worth investing in the best tools that you can afford. Here are the must-have tools for graphic designers in 2017.

1. Right Software for You and Your Budget

There are a lot options for software at all price points. Adobe’s Creative Cloud is a popular option for many graphic designers because there are many features that make it easy to use. This software suite costs about $50 USD per month. Other great options for software including After Effects, In Design, Illustrator, and Photoshop.

Most design software has a free trial available. This allows you to try the software before buying it, so you can make sure that it is the right fit for your style and type of work.

2. Macbook or Surface Book/Studio

A decent computer is important for a graphic designer because you need to run the software around the same speed as your brain. Mac has been the popular choice for graphic designers for the longest time. However, Microsoft’s Surface Studio has changed the landscape of hardware. The Surface Studio lays flat and still can be used a traditional laptop. The best option will depend on your preferred operating system and design of the device.

3. Good Smartphone

You are not going to use a smartphone for most design work, but you are going to need one. This is important because you are going to be replying to clients and emails regularly. You also can use it for soft proofs and view other items on the go. The best option is to buy a smartphone that is easy to use and has a large, vibrant screen.

4. An Ergonomic Desk and Chair

When you are working at a computer all day, you should make sure that you invest in a good ergonomic desk and chair. These items are costly.

There are many models of ergonomic desks and chairs, so take some time to check them out. If you can sit for around 30 minutes in the chair to make sure that it is comfortable for you. Having the right equipment can prevent medical injuries in the future. Sitting for a long time improperly can even dramatically effect your heart health. Making sure you have the right chair or desk can help you avoid having to see a doctor trained in ACLS certification online in the future.

5. Reliable Storage

We all know the pain of losing files, because of a computer failing to save a file or forgetting to back-up all the data. The best option for graphic designers is to not store their files on their computer. Solid-state drives are a great option because there are no moving parts. They are expensive, but they last longer and load information faster. Cloud storage can also be used, but it limits you to uploading and downloading files to only when you have an internet connect.

The tools that graphic designers need will depend on the work they do and their preferred art style. There are many options of hardware and software for graphic design. So, the best tools for you will depend on your budget and your art style.

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Graphic Design and Its Impact on Various Areas

Graphic design is the art of combining texts, colors, and images in a bid to create compelling structures or views. Through quality graphic design, images that implicate the real products are created. Magazine and newspapers are the two common areas that normally use graphic design because they do a lot of printing always. Website graphic design is also another sector of graphic design that deals with the creation of website themes and colors to create typicality and uniqueness in websites. Always make sure that you have the best graphic design tools if you want to create compelling designs that will be attractive and adorable.

Quality Graphics Depicts Professionalism

When you use excellent graphic designs to make your product pictures, people will see it more fulfilling than when you use poor graphics. One of the reasons why top camera manufacturers like Sony have become a choice to many people is due to their elite graphic photos. Graphics are everything when it comes to winning the attention of clients. Even on websites, when your website graphics are good, people will find your website so attractive and so they will always visit it. Although there are some other factors that determine the willingness of a customer to buy a product, quality graphic design can also play a role in convincing people to buy your products.

You Can Use Graphic Design Tools Creatively to Make Quality Graphics

Creating excellent graphics is all about thinking creatively and combining various graphic aspects perfectly. Nowadays, there are tools that you can use to create stunning graphics. Graphic enhancement should be done without ruining the meaningfulness or quality of the themes or pictures being showcased. When doing graphic designing, you should be moderate in all aspects so that you maintain a meaningful theme that will not deviate from the reality unless you are making fiction graphics.

Graphic Designing Should Be Typical

Even though graphic designing looks like a niche independent task, it needs to match with the area where it has been applied. For example, if you have wanted to create ocean graphics, they should be blue so that they rhyme with the real nature of the phenomena being presented. Graphic design is done autonomously, without basing on the real nature of any niche, if the idea being represented is abstract. Always make sure that you examine your topic and know its niche before you do any graphic designing.

Web Designing and Graphic Design

When you make your website without excellent graphics, it is going to be of low quality. In fact, many designers are termed as incompetent if the graphic themes on the website they make are poor and low quality. Nice website graphic design is always good because you can even rank high in the search engines since the search engines also consider the quality of graphic design to rank websites. Always make sure that you have the best graphic designer who can make every page outstanding if you want your website to be good.

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Graphic Design Tricks Intended for the Beginners

Regardless if you are a business owner, a website manager or a marketer, creating a graphic design that can capture the attention of your audience is essential.  Perhaps you are creating a graphic that you will use for your social media and blog content, or you are probably planning to create a stunning presentation which will impress your audience.

Best Graphic Design Tips

In case you are seeking the help of the experienced designer, they will advise you to read books about the design principle.  They will also tell you to master Adobe Illustrator, InDesign, and Photoshop.  However, in case you are just starting as a graphic designer, here are some tips that will guide you towards the right direction.

Find an Inspiration

Before you start with your task, you will need to gather different inspirations.  One of the perfect places to find great images is through Pinterest.  If you notice a unique design which emanates beauty and creativity, try adding that to your board.  Remember that your board should not be a source of plagiarism.  To become a successful designer, you need to find your personal style.  The collection of design pinned at your board serves as your inspiration.


After collecting your inspiration, the next thing to do is to observe it.  Examine the text, shapes, lines and the different elements in the design and how it was combined in order to create an art piece.  You will notice that the graphic element is a combination of different simple elements.  Observing and analyzing the design will help you to create your own design.  While you are developing your skills, you will understand which tools you should use to create those elements.

The Font

One of the essential aspects of graphic design would be its clarity. If the font style that you choose makes it unreadable just to make it visually appealing, then your project would be doomed to fail.  Choose a font style that doesn’t have too many strokes.  In case you are using different font style, make sure that they will not be too different.  The eye of the reader will need to adjust before they can read a text that has different style.  This doesn’t mean that you should stick with a boring style especially when you have hundreds of other fonts that you can use.

Cohesion of Color

One of the most common mistakes of the beginners is that they utilize all the skills that they learned on a single graphic design project.  Their creations ended up full of shapes, fonts, colors and a variety of elements that lack cohesion.  This contrasting element would not be good for your design.  Avoid the combination of contrasting colors such as orange-blue, purple-yellow and red-green.  Choose the color which reflects the emotion that you want.  Go for green if you want it to be fresh, calm and peaceful.  Blue can be intriguing and depressing. 

Finally, in case you love your design, but you are not very confident from your creation, you can ask the opinion of the experts.  This is an opportunity for you to learn from your mistake and find acls pretest answers.  You should not be afraid to receive feedback.

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