Graphic design is the use of art and words to communicate a message. It uses symbols, shapes, and color to make the message more vivid and clear. It is one way of aesthetic visual communication. Graphic designers can work in companies or advertising agencies. They can do a variety of things. These include:

  • Making Logos
  • Coming up with print advertisement
  • Sketching concepts for animations

In order to do these tasks, graphic designers use the following elements:

Lines, Shapes, Color and Texture

Lines can be straight, curved, thin, thick, wavy, etc. lines allow the user to follow something from one point to the next. They can also be used to divide spaces of come up with a layout. Additionally, graphic designers use lines to ensure that the elements in the design are able to follow a specific path. Lines go hand in hand with shapes. Shapes, on the other hand, can be formed from nothing. They can be used to add flare and character to the design. They can be used to draw the eyes to specific information or to give structure and bring clarity.

Color also forms an integral part of any design. It can make it pop or become dull and redirect attention.  Graphic designers ought to have an understanding of color theory in order to make the most out of it. Additionally, texture is important in any graphic design work. It can help the design feel tangible or bring it to life. This can be done practically through the choice of material and paper to use.

Graphic designers also need the following tools in order to do their work:


A traditional sketchpad is the first tool that every graphic designer needs. You have to sketch whatever is in your mind onto paper. This step is done before doing the same on a computer. Once you have a sketch down, you will be able to use it as a base for your design. Even if you move away from the work for a while, you can still pick up where you left off later by looking at the sketch pad.


Computers are also necessary for graphic design. Once you are done sketching on your pad, this idea needs to be transferred onto your computer. This can be done on simple applications as a base for further editing and adding of special effects using different software.


A software is one of the most important tools in graphic design because it is responsible for bringing the design to life. Different software such as Adobe Photoshop allows you to tweak the design and add special effects. These make the design more complex. It also allows you to synergize every element in the design to achieve a clean final product that appeals to people.

To do the graphic design you do not have to study it in school. You can go through lessons and tutorials on how to use different software and start practicing. Create a portfolio and you will be able to start applying for freelance jobs. However, studying the course in school would help you learn more in the long run.